ADV Life is brought to you by RawHyde to provide a point of connection to 3 important areas of what we call "Adventure Riding". These three things are the essence of what all riders
need to enjoy their motorcycles more. So here on our website you'll find a resource guide to help you equip both yourself and your bike for the adventures ahead as well as things to do
and fellow riders to share your adventures with.
Start exploring the website with the "Community" tab. One of the most common complaints we've heard from adventure bike owners is that they don't have many friends with the same type of motorcycle, thus its hard to find like minded folks to go riding with. BMW and RawHyde are working together to solve that. Here you'll find over 60 enthusiastic "groups" of riders scattered across the country. These communities are connected through Facebook and you'll find a ton of riders offering "things to do" in their areas. It's simple; just become a friend of the Facebook page and you'll be connected to all the rides and events that are being hosted in that area. This program is still growing and new communities of riders are being created every month. If you don't find a community near you contact us and maybe we work together to build one.
To add to your fun, you'll find that all the companies that are part of this ADV life program are involved in promoting events that are specifically "Adventure" oriented. Click on the "Event Calendar" tab to learn more about sponsored events around the country. Another common complaint is that there are not enough "Adventure oriented events". All the usual rallies are geared toward beer drinking and "hanging out" and most dual sport rides are for "dirt bikes" - so here you'll find many events that are tailored specifically to you - the "Adventure Rider"
AND to make sure that you and your bike return safely from your travels - You'll find links for everything you need to equip yourself and your motorcycle. The goal for this section of the website is simple. We want to make it easy for you to educate yourself about the broad range of products and services that are available to you as an Adventure Motorcycle owner. We also want you to see that most of the Companies that are represented here are owned and operated by folks that are as passionate about our "sport" as you are. Many of the products shown came about because the owner was taking his own adventure somewhere and found a need. You'll have the chance to learn how these companies came to be and hopefully you'll learn some things in the process.
ADV Life is just getting started but our plan is to provide you with an ongoing and increasing reference resource about all things adventure related. Soon you'll find a much broader base of information, but for the moment you'll find a good cross section of the merchandise and services that are available which in-turn will allow you enjoy your Adventure Bike more completely. From hard parts to riding gear, training and tours, adventure oriented magazines, clubs, and more – it's all right here.
For a better understanding of how this site came about, just click the video link above for a more complete introduction to ADV life. Thanks for checking us out.
ADV Life Defined
The definition of Adventure Riding is exploring the world beyond the the point where the pavement ends and the definition of ADV Life is, to be prepared well
enough to safely enjoy the journey.